About Bernard Evans

Internationally renowned hair care consultant Bernard Evans is best known for his patented design of “invisible braids.” Evans began his career in personal beauty at the esteemed Robert Fiancé School of Cosmetology. Upon completion, Evans began building his niche in the world of high-end hair, lending his services to some of the world’s top names in fashion and beauty.

Bernard Evans used his expertise to create a complete hair care system for sophisticated, upscale and professional women with all hair texture types who seek a “polished looked.” The Platinum Hair Care System is an extensive product line of more than 28 hair care maintenance products which includes premium shampoos, conditioners, relaxers, gels, protectants, perms styling mist, foaming sealants and more. Platinum products adhere to the hair care needs of all cultures and are made from natural wheat proteins.

Celebrity stylist, Bernard Evans, has also managed salons in New York, Atlanta, London and Paris, and he is the founder of the Color Explosion Hair Gallery in New York’s fashionable Chelsea area. He has enhanced the images of high profile clients such as Mary J. Blige, Whitney Houston, and Iman. Over the years, his work has graced the pages of Ebony, Essence, Elle and Vogue. His company client list includes Christian Dior, Revlon, Estee Lauder and Lancôme among others.

After more than 20 years in hair care, Evans continues to make tremendous strides in hair care while sitting on the cutting edge of hair design. In 2007, Evans will present the Bernard Evans® Prosperity Tour. The tour is the first of its kind, bringing together a diverse mix of noted speakers in the beauty and financial industries to share successful tips with today’s up and coming stylists.

The contributions of Bernard Evans have advanced the art of both personal maintenance and entrepreneurship in the cosmetic industry.


The Bernard Evans Company was founded in 1986 to fulfill a niche within the American and European market. Celebrity stylist and hair care consultant, Bernard Evans had a vision of standard-setting salon professionals, and hair care products, which would later be known as Platinum Artistes™ and The Platinum Hair Care System™.

Platinum Artistes™ are experienced professionals that comprise, Hair Stylists, Make-up Artists, Hair Dressers, and Photographers. The team pro-actively works together striving to lead the way in a still image creativity. The Bernard Evans Company has remained dedicated to cultivating and training aspiring and professional “artistes” that wish to contribute or enhance their talents within the beauty industry.

Also, in 1986, the Company launched the Bernard Evans Sales & Distribution division exclusively for the Platinum Hair Care System. A pilot infomercial helped the company experience record profits, and exposure, with over twenty-eight hair care maintenance products.

Today, The Bernard Evans Company enjoys a loyal following of hair care professionals, hair enthusiasts, and amateurs alike. In addition, the vision of Bernard Evans has been expanded to fulfill a social commitment to cosmetic instruction and philanthropy.


As an international celebrity, Mr. Evans early efforts have proven extremely successful in generating interest among the approximately 200 ethnic weekly newspapers and media articles in the United States. To date, hundreds of full feature articles have been printed in national outlets including New York, Philadelphia, Chicago, Detroit, Minneapolis, Seattle, San Diego, Cincinnati, Atlanta, and Augusta. Ethnic and mainstream beauty publications have always expressed interest in Mr. Evans and his products. National magazines and social media routinely include feature articles on Mr. Evans, including Essence, Upscale, Ethnic Elegance, Blac-tress, Shop Talk, Sophisticates Multi-textured hair Styles & Care, and Black Hair Today.