Internationally renowned hair care consultant Bernard Evans is best known for his patented “invisible braids.” Evans began his career in personal beauty at the esteemed Robert Fiance Beauty School in New Jersey. Upon completion, Evans began building his niche in the world of high-end hair, lending his services to some of the world’s top names in fashion and beauty.
Bernard Evans used his expertise to create a complete hair care system. His system caters to sophisticated, upscale professional women with varied hair textures and types who seek a “polished looked.” The Platinum Hair Care System is an extensive product line of more than twenty-eight hair care maintenance products, which includes premium shampoos, conditioners, relaxers, gels, protectants, perm hair styling mist, foaming sealants, and more. Platinum products adhere to the hair care needs of all cultures and are made from natural wheat proteins.
Celebrity stylist, Bernard Evans, is also noted for his business acumen as he has managed salons in New York, Atlanta, London, and Paris, and is the founder of the Color Explosion Hair Gallery in New York’s fashionable Chelsea area. Wherein, he has enhanced the images of high profile clients such as Mary J. Blige, Whitney Houston, and Iman. Over the years, his work has graced the pages of Ebony, Essence, Elle and Vogue magazines. His company client list includes Christian Dior, Revlon, Estee Lauder and Lancôme, among other notable names in the world of beauty and high fashion.